HLSG Microfiber Launch

PRODUCTS AND RATIONALE GOAL: Launch a microfiber program that reflects your customers existing protocols and procedures.

CHANGE THE PRODUCT THEY USE, NOT THE POLICIES TO USE THEM . Launching a successful microfiber program with quick growth, we have learned, is directly related to a broad enough program to ensure the products reflect a myriad of existing facility protocols. A narrow product offering is more difficult to implement as it may not adequately match existing protocols. For example, EVS may have the protocol to use 3 cleaning towels in a room; one for equipment, one for hard surfaces and one for the bathroom. Offering 3 colors in towels matches their existing protocol. Factors such as geography, existing facility procedures, square footage and surface area, along with transitioning from rags to microfiber towels are the basis for our suggestion to offer both 12x12 and 16x16 towels.

PHASE ONE – Launch immediately with current stock inventory.

PHASE TWO – Create HLSG proprietary microfiber towel and/or private label.

*What to know: Hold a microfiber towel up to the light when comparing to view density.

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