HLSG Microfiber Launch

ABOVEAND BEYOND:TRAINING, EDUCATION AND MARKETING Training in multiple stages with a team approach is the best propellant. Utilizing a Webinar platform, we will Train the Trainer as well as the GM’s, Customer Service Representatives and Route Drivers if you wish. Additional training includes on site at each laundry location and availability to train End Users when needed. Co-selling opportunities within IDNs leveraging our GPO status as an Approved Diversity Supplier for all acute care GPOs is further guidance we offer. Marketing to keep HLSG front and center is our goal. Our role is to do all we can to support the success of your microfiber program. We will work with HLSG for any marketing materials such as email blasts, social media spots, sell sheets and catalogs for PHASE ONE. PHASE TWO – We will continue to support HLSG marketing as we work towards HLSG goals of web site development, direct sale, proprietary and/or private label products and additional product verticals.

Education will include relevant articles, PDF Catalog and sample rings of microfiber products. We also offer expertise in situational selling, including strategies for selling against incumbent microfiber agreements. Adding microfiber as an addendum to your agreements creates the opportunity for HLSG to extend existing agreements.

*What to know: While we thrive as co-creators, our goal is to highlight your HLSG brand as the spotlight. “ Our industrial microfiber towels and mops maintain their look and feel with multiple wash cycles within a rental pool over an 18-month period .” - Darrin Allen, ACA Enterprises

Celebrating 40 Years of Commitment

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